SKIN AUTHORITY - FOR THE NEW MAN

Grooming is hot for guys. NPD Group reports sales of premium skin-care products for men jumped 12 percent in 2011 and five percent the year prior. Skin Authority launched its Age Defying line for men in summer 2011. The four products include:

• Age Defying Daily Wash – antibacterial gel that removes dirt and oil, leaves skin refreshed and ready for a shave
• Age Defying Shave Serum – revolutionary serum that lifts the hair shaft, not the skin, for an ultra-close, irritation-free shave. Moisturizes with powerful skin softening extracts
• Age Defying Conditioning Toner – firms and tones skin as it calms irritation and prevents razor bumps
• Age Defying Hydrating Sunscreen SPF 30 UVA 4-Stars – water resistant, lightweight moisturizer provides full-spectrum UV protection to minimize aging effects of the sun

The new MAN line is unique because it combines nature and skin care science to undo and ward off the negative effects brought on by the sun, stress and pollution. The science includes Dry Finish Technology™ to help the products go on clear and absorb easily, AOX Technology™ Boost to enhance immune defense and accelerate healthy-looking skin, and multi-purpose design that gives each product a one-two punch to keep the routine simple.
Actors Matthew Fox, Ed Burns, and Tyler Perry are definitely on the grooming bandwagon. The Skin Authority team tells us these actors used the company’s new MAN line on set of the upcoming movie, “I, Alex Cross.”